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Bytes Over Bagels ยท S1E6

Maria Katris, CEO of BuiltIn: transcript

A timestamped transcript with speaker turns separated acoustically from the original recording. Neutral speaker labels remain until individual names are editorially confirmed.

0:00

John Ostler

It's March 27th, 2013,

0:03

John Ostler

and you're listening to another episode of Fights!

0:15

John Ostler

It's Chicago's favorite morning tech talk show.

0:19

John Ostler

With me, as always in the studio,

0:20

John Ostler

is one Miss Heather Brown.

0:21

Heather Brown

Hello, hello, hello.

0:23

John Ostler

One Mr.

0:24

John Ostler

Brett Mackey.

0:25

Brett Mackie

Dry open dollar bills, y'all.

0:27

John Ostler

And everyone's favorite nemesis, one Mr.

0:30

John Ostler

Dave Seidler.

0:32

Dave Seidler

Painting my Easter eggs.

0:34

John Ostler

We got a great show for you guys today.

0:37

John Ostler

On today's show,

0:38

John Ostler

we're featuring an interview with Maria Catt.

0:40

John Ostler

Catrice, she is the CEO of what we would describe as built in Chicago, but now part of the bigger universe, built in.

0:49

John Ostler

Sub Denver,

0:50

John Ostler

sub LA,

0:51

John Ostler

et cetera.

0:51

John Ostler

Today is also our Easter episode.

0:55

John Ostler

Ooh, what's

0:57

Heather Brown

You're dying

0:57

John Ostler

this?

0:57

Heather Brown

eggs today.

0:58

John Ostler

Dying eggs, pro tip.

0:59

John Ostler

Pro tip.

1:00

Heather Brown

Pro tip, pro tip.

1:00

John Ostler

Dying

1:01

Heather Brown

We want

1:01

John Ostler

eggs.

1:01

Heather Brown

to.

1:02

Heather Brown

What's that, Mackie?

1:03

John Ostler

Do not use that flimsy wire thing to

1:06

Speaker C

Oh

1:07

John Ostler

dip

1:07

Speaker C

yeah.

1:07

John Ostler

your eggs.

1:07

Heather Brown

Oh, for sure.

1:08

John Ostler

Ridiculous.

1:09

Speaker C

Does everyone know what that thing is? It's Yeah, the little,

1:10

John Ostler

yeah.

1:10

Speaker C

you draw,

1:11

Heather Brown

Yeah,

1:11

Speaker C

okay.

1:11

Heather Brown

then you like twist it

1:12

Speaker C

The last

1:12

Heather Brown

and

1:12

Speaker C

name.

1:13

Heather Brown

then

1:13

Speaker C

Lasso.

1:13

Heather Brown

dip it.

1:13

Speaker C

Do

1:14

John Ostler

They

1:14

Speaker C

not always use the wire.

1:14

John Ostler

fall

1:15

Heather Brown

handy

1:15

John Ostler

always falls off.

1:16

Heather Brown

purse.

1:16

John Ostler

Yeah, right.

1:17

John Ostler

So put your egg inside of a wire whisk.

1:22

Speaker C

Oh, wow.

1:23

John Ostler

And dip it in.

1:24

Speaker C

Don't understand.

1:25

Heather Brown

I don't either.

1:25

John Ostler

You've never used a whisk,

1:26

John Ostler

Dave.

1:28

Heather Brown

But

1:28

Speaker C

How do

1:28

Heather Brown

like

1:28

Speaker C

you put

1:28

Heather Brown

a circular

1:28

Speaker C

an egg in

1:29

Heather Brown

whisk,

1:29

Speaker C

it?

1:29

Heather Brown

yeah how do you get

1:29

John Ostler

Yeah,

1:29

Heather Brown

it in there?

1:30

John Ostler

silver whisk. Well, those things just you can just pull them apart.

1:32

Heather Brown

Oh.

1:32

John Ostler

It's like a jailbreak. You just

1:33

Heather Brown

All

1:33

John Ostler

put

1:33

Heather Brown

right.

1:33

John Ostler

them in there, drop them in,

1:35

Heather Brown

pull Interesting.

1:36

John Ostler

it up, open

1:36

Speaker C

That's it genius.

1:36

John Ostler

up.

1:37

Heather Brown

That's

1:37

John Ostler

And dip

1:37

Heather Brown

really

1:37

John Ostler

them in.

1:37

Heather Brown

cool.

1:38

Speaker C

That really is a pro tip.

1:39

John Ostler

Yeah.

1:39

Speaker C

Oh.

1:40

Heather Brown

Now,

1:40

Speaker D

Yeah.

1:41

Heather Brown

do you use vinegar in your dye or just straight dye tablet things?

1:44

Speaker C

Uh, yeah, I've done I've done

1:46

Heather Brown

Both.

1:46

Speaker C

both. Yeah.

1:47

John Ostler

I thought you had

1:48

Speaker C

Yeah.

1:48

John Ostler

to use vinegar.

1:49

John Ostler

Yeah, I think you do.

1:50

Speaker C

Well, no not

1:50

Heather Brown

We

1:50

Speaker C

those

1:50

Heather Brown

didn't g well,

1:51

Heather Brown

I guess we did.

1:52

Speaker C

do those tablets still I I don't I don't remember Do you have to use vinegar with those tablets?

1:55

Heather Brown

Yeah, I think

1:56

Speaker C

you You

1:56

Heather Brown

do.

1:56

Speaker C

do?

1:56

John Ostler

Yeah.

1:56

Heather Brown

I

1:56

Speaker C

Okay.

1:56

Heather Brown

got some today for us just so we

1:58

Speaker C

Well, anyway,

1:58

Heather Brown

could.

1:58

Speaker C

I use

1:58

John Ostler

Brad,

1:58

Speaker C

tablets

1:58

John Ostler

are you

1:59

Speaker C

at

1:59

John Ostler

Brad,

1:59

Speaker C

the

1:59

John Ostler

are you

1:59

Speaker C

pro.

1:59

John Ostler

just dying your eggs or are you bedazzling them?

2:02

Heather Brown

Ooh, diamonds.

2:03

Speaker C

That would be

2:05

Speaker C

Yes.

2:05

Heather Brown

Ruby,

2:06

Speaker C

Yeah.

2:06

Heather Brown

gems.

2:06

Speaker C

Yeah. Right.

2:07

John Ostler

Are you painting on the egg? What are you doing? Oh, people paint.

2:09

Heather Brown

I

2:10

Speaker C

Uh

2:10

Heather Brown

have-huh. stickers today so you can, you know.

2:11

Speaker C

Airbrushed. Yeah.

2:13

Speaker C

We do it all.

2:15

Heather Brown

That's

2:15

John Ostler

Cool.

2:15

Heather Brown

cool.

2:16

John Ostler

That's embarrassing.

2:16

Speaker C

Cool.

2:17

John Ostler

Cool.

2:17

John Ostler

Well, Chicago,

2:19

John Ostler

big announcement. We have hidden 15 eggs around Chicago.

2:22

John Ostler

Strategic locations,

2:24

John Ostler

each containing a thousand dollar bill.

2:27

John Ostler

This is a circa 1952 thousand dollar bill and if you head over to 600 West there are maps in the former office of Andrew Mason so check that out

2:39

Heather Brown

And if you can't find them, we can't

2:41

John Ostler

help 15 you. 15 grand could be yours today nerds We will not go and retrieve them either.

2:46

John Ostler

They're going to stay there until they're found. Yeah until they're found maybe they'll never be found There may be one near or in the river.

2:53

John Ostler

Her.

2:55

Heather Brown

So good luck.

2:56

John Ostler

Get your scuba gear on.

2:59

John Ostler

Well, we have a great show. We've got a lot of show,

3:02

John Ostler

so let's get own to it.

3:05

John Ostler

The title of today's episode is...

3:08

John Ostler

The moxies are coming! The moxies are coming!

3:11

John Ostler

Today's show is sponsored by Uber.com. Visit bitesoverbagels.com for a promo

3:18

Speaker C

code. What do they get, Dave?

3:20

John Ostler

You get $15 off your first black car ride.

3:26

Speaker C

It's now that part of the show we call the Bagel Bite.

3:29

John Ostler

So found a really,

3:31

John Ostler

really awesome app.

3:34

John Ostler

Where you can track an Easter Bunny throughout the country.

3:38

John Ostler

Wherever he is, it's called the 3D Easter Bunny Tracker.

3:42

John Ostler

You can see where he is from a bird's eye view from space.

3:45

Heather Brown

Ooh.

3:46

Speaker C

Why does it have to be 3D?

3:48

John Ostler

Yeah, I don't really know because 3D is cool.

3:51

John Ostler

I don't know.

3:52

Speaker C

Yeah, 3D is cool and the future. Imagine how dirty that bunny is by the time he gets to the last house.

3:55

Heather Brown

He's so tired.

3:57

Heather Brown

Like, he's so tired.

3:58

Speaker C

Tired, just looking real ragged, that bunny.

4:01

John Ostler

Really?

4:01

Speaker C

Yeah, they don't really thought about that that's some that's some dirt feet right there.

4:05

Speaker E

Yeah, yeah

4:06

Speaker C

You want to talk about dirt feet

4:07

Speaker E

Yeah

4:07

John Ostler

Yeah,

4:07

Speaker E

Exactly

4:08

John Ostler

so one of the reviews is...

4:11

John Ostler

This app is okay,

4:12

John Ostler

but I just don't understand how the bunny travels so quickly.

4:16

Heather Brown

Ginormous

4:16

John Ostler

Like

4:16

Heather Brown

hop,

4:17

John Ostler

dude,

4:17

Heather Brown

Steve.

4:17

John Ostler

dude, this is an app and it's fake.

4:21

Speaker F

A a easy easy

4:22

John Ostler

I'm sorry, kids kids, the Easter Bunny's real yeah,

4:24

Speaker C

See I'm

4:25

Heather Brown

Yeah, we gonna need to have like some sort of parental warning.

4:27

John Ostler

Yeah.

4:27

Heather Brown

Remove your kids from listening.

4:29

Speaker F

No I'm gonna

4:30

Heather Brown

We're

4:30

Speaker F

definitely

4:30

Speaker C

all you

4:30

Heather Brown

about to

4:30

Speaker C

junior

4:30

Heather Brown

uh

4:30

Speaker C

developers

4:31

Heather Brown

reveal

4:31

Speaker C

out there.

4:32

Heather Brown

something.

4:34

Heather Brown

Oh.

4:36

John Ostler

yeah.

4:36

Heather Brown

All right, so to kind of talk about Easter more,

4:40

Heather Brown

um there is this company in the UK that uh

4:45

John Ostler

That's the United Kingdom for those of you who aren't familiar with the acronym UK.

4:49

Heather Brown

Yeah, sorry, I should have specified.

4:50

Speaker G

Yeah.

4:50

Heather Brown

Clearly, that's breaking news.

4:53

John Ostler

Katie Lin, should we get it right? Do we get it right?

4:54

Heather Brown

Oh, okay. So they're using Google Street View.

4:59

Heather Brown

for to find virtual easter eggs and by finding these virtual easter eggs you can get real prizes not sure what the point of this is but for example if you find three virtual eggs you can get a chocolate egg more eggs you find you can even get these tab tablets or whatever that they're giving away too so pretty

5:17

Speaker C

That's pretty cool.

5:18

Heather Brown

legit and

5:19

Speaker C

That's

5:19

Heather Brown

you don't

5:19

Speaker C

pretty cool.

5:19

Heather Brown

have to be in the uk to play it says so or

5:21

Speaker C

I would think

5:22

Heather Brown

play

5:22

Speaker C

that that...

5:22

Heather Brown

or find the eggs i don't even know

5:23

John Ostler

Well,

5:24

Speaker H

I

5:24

John Ostler

you know,

5:24

Speaker H

pray for

5:24

John Ostler

there's all these

5:24

Speaker H

my people baby.

5:25

John Ostler

who are finding pictures of, you know, like people in Street View images doing ridiculous things.

5:31

Heather Brown

Mm

5:31

John Ostler

So I

5:31

Heather Brown

-hmm.

5:31

John Ostler

think that those people would be the first one to find the eggs too,

5:33

John Ostler

right? I mean, they're in Street View all

5:35

Heather Brown

I'm

5:35

John Ostler

day going

5:35

Heather Brown

sure.

5:36

Speaker C

Right.

5:36

John Ostler

through.

5:37

John Ostler

Those people in Street View,

5:38

John Ostler

they stay in Street View. Yeah, they stay in

5:40

Speaker C

Oh,

5:40

John Ostler

Street View.

5:41

Speaker C

wow.

5:41

John Ostler

Ooh, so if they want to like check out,

5:43

John Ostler

you know, Oregon,

5:45

John Ostler

they got to basically drive there one click at a time.

5:49

Speaker C

Mm-hmm.

5:49

John Ostler

That's pretty legit.

5:51

Heather Brown

Easter is taking off for everyone around.

5:54

John Ostler

I've never talked about Easter

5:55

Heather Brown

I

5:55

John Ostler

so much

5:56

Heather Brown

know.

5:56

John Ostler

in my life, actually.

5:57

Heather Brown

We're just grabbing for stories

5:59

Speaker C

Yeah,

5:59

Heather Brown

here.

5:59

Speaker C

yeah.

5:59

Speaker C

I don't want to I I'm not going to talk about Easter. I'm going to talk about

6:02

Heather Brown

Change it up, Brett.

6:03

Speaker C

butt cracks.

6:05

Heather Brown

Ooh.

6:05

Speaker C

I'm serious,

6:06

John Ostler

Hmm.

6:06

Heather Brown

We're

6:06

Speaker C

actually.

6:06

Heather Brown

all intrigued.

6:07

Speaker C

Now,

6:07

Heather Brown

We're looking

6:07

Speaker C

I'm

6:07

Heather Brown

very

6:08

Speaker C

I'm sure

6:08

Heather Brown

curiously at you.

6:08

Speaker C

I'm sure you are.

6:09

John Ostler

This is a post-Easter

6:11

Heather Brown

Yeah,

6:11

John Ostler

segment.

6:11

Speaker C

yeah, right.

6:13

Speaker C

Can you see that bunny's butt crack from space, Dave? And that, anyway.

6:17

John Ostler

It's in If 3D.

6:18

Heather Brown

you can,

6:18

John Ostler

It's in 3D.

6:18

Heather Brown

you'll get three eggs.

6:19

Speaker C

You should be able to.

6:20

John Ostler

I wasn't looking,

6:21

John Ostler

Brett,

6:21

John Ostler

but yeah,

6:23

Speaker C

Yeah,

6:23

John Ostler

nice.

6:23

Speaker C

I apologize.

6:25

Speaker C

But no,

6:25

Speaker C

I thought this is just kind of a funny story. So, I mean,

6:28

Speaker C

people struggle with,

6:28

Speaker C

like, finding names for their apps or their websites, whatever.

6:32

Speaker C

And sometimes they get translated.

6:38

Speaker C

improperly in other countries so this dude he named this uh this location uh save your location app rego and he was just super surprised when he got all this traffic from brazil and

6:50

Heather Brown

Oh, no. Hate mail?

6:50

Speaker C

no not at all they like actually love this app because uh well rego translates to butt crack in brazil

6:57

John Ostler

Ah, man.

6:58

Speaker C

it's

6:58

Heather Brown

Ah, that's

6:59

Speaker C

like for butt crack but this guy's tagline was really funny on the site it says

7:03

Speaker C

Rego's private.

7:05

Speaker C

Nobody sees what you add to Rego. But sometimes you'll want to share a place with a friend or even the whole world and Rego makes that easy.

7:13

Heather Brown

Man.

7:15

Speaker C

So instead of running this guy totally embraced it and he was like, you know, he's killing it in Brazil right now.

7:21

Heather Brown

The best day of his life.

7:22

Speaker C

Yeah, so maybe that's how you angle your, the name of your app.

7:25

Heather Brown

It's hysterical.

7:26

Speaker C

Shooting for, yeah.

7:28

Speaker C

Anyway.

7:29

Speaker C

I like

7:30

Heather Brown

Good stuff

7:30

Speaker C

I like

7:30

Heather Brown

today.

7:31

Speaker C

that.

7:31

John Ostler

We have one correction from last show.

7:34

John Ostler

Man,

7:34

John Ostler

did we get called out.

7:35

John Ostler

You know, I've been waiting for this. I've been waiting for someone

7:37

Heather Brown

Which

7:37

John Ostler

who actually

7:37

Heather Brown

is good. That means people are listening.

7:39

Heather Brown

People are involved.

7:40

John Ostler

Yeah, it's a positive

7:41

Heather Brown

Yes.

7:41

John Ostler

thing. It's a positive thing.

7:42

John Ostler

So we've got to get some, I think the first one to call us out,

7:46

John Ostler

there were two people, but I'm going to only mention the first because the first one always wins,

7:49

John Ostler

is Frank Griggers on Facebook was like,

7:53

John Ostler

hey,

7:53

John Ostler

nice work on the DeVorek keyboard comment.

7:55

John Ostler

It wasn't right at all.

7:57

Speaker C

John's story.

7:58

Heather Brown

Yeah, we blame John

7:59

John Ostler

Not

7:59

Heather Brown

for this

8:00

John Ostler

my and problem.

8:00

Heather Brown

take him down.

8:01

John Ostler

Yeah, I mean it literally is something that I just made an assumption about just because there's a tech writer blogger podcaster guy,

8:09

John Ostler

John Dvorak, who's really famous.

8:11

John Ostler

I thought he actually was responsible.

8:13

John Ostler

I gave him a lot of props.

8:14

John Ostler

I was like, this guy,

8:15

John Ostler

keyboard,

8:15

John Ostler

new keyboard.

8:16

John Ostler

No,

8:16

John Ostler

it wasn't him.

8:17

John Ostler

It's just some other guy.

8:18

John Ostler

If you go to our Facebook.

8:22

John Ostler

Frank supplied a link to the Wikipedia that will get you set straight. I'm not going to mention any names

8:27

Speaker C

Thanks,

8:27

John Ostler

because it's

8:27

Speaker C

Frank.

8:27

John Ostler

it's

8:28

Speaker C

Thanks,

8:28

John Ostler

embarrassing.

8:28

Speaker C

Frank.

8:29

John Ostler

He would like a free bagel and I was like, all right, give us your address.

8:32

John Ostler

We're getting you a free bagel. And then he got scared.

8:34

Heather Brown

So,

8:34

Speaker C

Okay,

8:35

Heather Brown

Frank,

8:35

Speaker C

yeah.

8:35

Heather Brown

if you're listening,

8:36

John Ostler

Yeah, Frank?

8:36

Heather Brown

you know, email us. We'll get

8:37

John Ostler

Yeah,

8:37

Heather Brown

you

8:37

John Ostler

seriously,

8:37

Heather Brown

a free bagel.

8:38

John Ostler

rain or buy you a bagel,

8:39

Speaker C

Five

8:39

John Ostler

right?

8:39

Heather Brown

We just

8:39

Speaker C

to seven

8:39

Heather Brown

appreciate

8:39

Speaker C

days,

8:39

Heather Brown

the that tip.

8:40

Speaker C

bagel will be at your doorstep. And, and if

8:42

Heather Brown

We do not

8:42

Speaker C

you're,

8:42

Heather Brown

guarantee freshness.

8:43

John Ostler

well,

8:44

John Ostler

and if you're in Chicago,

8:45

John Ostler

you'll get a fresh New York City bagel, deli bagel,

8:48

Heather Brown

This is true.

8:48

John Ostler

which

8:49

Heather Brown

This is true.

8:49

John Ostler

I got to say is pretty legit. And there's a lot of flavors and a lot of different cream cheeses, so you better pick out something nice.

8:54

Heather Brown

Mm-hmm.

8:54

John Ostler

All right, and that concludes today's bagel bite.

9:00

Heather Brown

Today's bagels are brought to you by NYC Bagel Deli Catering. Get some kettle baked goodness today.

9:11

John Ostler

Today's featured interview is with Maria Catris,

9:15

John Ostler

the CEO of Builtin, not to be confused with Builtin Chicago,

9:19

John Ostler

because they are going big time.

9:22

John Ostler

Thanks for coming to the show.

9:23

Maria Katris

Thanks for having me.

9:24

John Ostler

Was that an awkward intro?

9:26

Speaker C

No, I like no no at all great.

9:28

John Ostler

It's a little weird.

9:28

Maria Katris

It's fabulous.

9:29

John Ostler

All right, so tell us...

9:30

John Ostler

Tell us a little bit about built in your role how it got started You know give us kind of give everyone the overview of what is going on over there

9:38

Maria Katris

Yeah, absolutely.

9:39

Maria Katris

So Built in Chicago in general is a online community for digital startups in Chicago.

9:44

Maria Katris

It was founded in late 2010 by an entrepreneur by the name of Matt Moog.

9:50

Maria Katris

Yes.

9:51

Maria Katris

And so he started it really in response to 30 digital CEOs in town who used to get together.

9:57

Maria Katris

They're informally over pizza and beer at each other's offices.

9:59

Maria Katris

They were at Matt's office in August of 2010,

10:02

Maria Katris

and they were trying to figure out a way to better connect digital startups in Chicago,

10:06

Maria Katris

find a way to really know what companies were being, you know, born in Chicago,

10:11

Maria Katris

how many employees they had,

10:12

Maria Katris

how much funding they were raising,

10:13

Maria Katris

if they were raising funding,

10:14

Maria Katris

identify the ones that weren't raising money and that were growing exponentially,

10:18

Maria Katris

and really then amplify to the rest of the world what was being built in Chicago.

10:22

Maria Katris

because historically people just didn't realize that Cars.com and CareerBuilder and Morningstar were all built in Chicago.

10:29

Maria Katris

And so we really wanted to let the rest of the world know.

10:32

Maria Katris

So they came up with this map throughout the idea of an online community.

10:35

Maria Katris

They all came up with the name Built in Chicago with the idea being that everyone would put the Built in Chicago footer on their website and really showcase the pride.

10:43

Maria Katris

So Matt went home that night and in two hours threw up the Ning platform site,

10:47

Maria Katris

which was our original site as a $20 a month experiment to see what would happen.

10:51

Maria Katris

He kept it closed beta for about two months where he just had a small group of about 100.

10:56

Maria Katris

It was a little slow going and then attended another meeting at the New World Ventures office where there was yet again another meeting of the minds of digital leaders in town who all were saying,

11:06

Maria Katris

woe is me, you know, I can't build it.

11:08

Maria Katris

accompanying to Cowboy Camp, I don't have capital and you know we really no one knows what's happening here and that's when he went back to his office and literally just invited everyone in his context distribution list who worked in digital so whether they were an entrepreneur from a digital agency in Chicago an e-commerce division from one of the larger corporations an investor a service provider even and invited them all to join the site and from there it really grew through Matt's like prodding and sort of

11:33

Maria Katris

will to about 2,000 registered members. It was getting about 10,000 visits a month to the site as of April 2011.

11:41

Maria Katris

At that point, everyone was coming out of the community wanting to help it, support it, etc.

11:45

Maria Katris

So Matt went to J.B.

11:47

Maria Katris

Pritzker of New World Ventures and the Pritzker Group,

11:50

Maria Katris

Joe Mansueto of Morningstar,

11:51

Maria Katris

Bob Feely of the Duchessois Group,

11:52

Maria Katris

and Eric Lefkoski of Groupon.

11:53

John Ostler

Whoa.

11:54

Speaker C

Well done.

11:54

Maria Katris

Asked them

11:54

John Ostler

That was quite a list.

11:55

Maria Katris

each to be the founding sponsors of Built In.

11:59

Maria Katris

than Chicago,

11:59

Maria Katris

which they were.

12:00

Maria Katris

And that's when Matt brought me in and I've been running it ever since.

12:03

Maria Katris

I basically,

12:04

Maria Katris

when Matt launched the site, became its biggest fan,

12:06

Maria Katris

became its biggest user.

12:07

Maria Katris

So it was sort of inevitable that I would take on this role, I think, because he's like, you're pretty much working and doing this without me paying you. So would you like to do this?

12:16

Maria Katris

So

12:16

Speaker C

It works.

12:16

Maria Katris

yeah,

12:17

Maria Katris

so I loved it.

12:18

Maria Katris

And I've been running it ever since a CEO,

12:20

Maria Katris

you know, really,

12:21

Maria Katris

and I have an incredible sort of right hand and left.

12:24

Maria Katris

And left hand, who I call Adam Kalika, who's awesome. He's been with me since almost the beginning.

12:28

Maria Katris

And he and it's really been a two person full time staff for quite a while. We have a host of freelancers and we have an amazing external development team now.

12:37

Maria Katris

I'm with Lucklighter Mitchell,

12:38

Maria Katris

and they've been incredible,

12:40

Maria Katris

but really have been your prototypical lean startup who's been bootstrapped.

12:46

Speaker C

So Built-In started in Chicago.

12:48

Speaker C

How has that influenced the other markets and what is different about them than the Chicago market?

12:54

Maria Katris

Sure,

12:54

Maria Katris

absolutely.

12:55

Maria Katris

So as Built-in Chicago grew,

12:57

Maria Katris

a lot of the attention we've received to date has really been because of the data that we aggregate and publish.

13:03

Maria Katris

So we've been tracking a number of startups who have launched, acquired,

13:06

Maria Katris

funded.

13:06

Maria Katris

We also have tracked the top digital employers in town.

13:09

Maria Katris

We've published that report as well.

13:10

Maria Katris

And at this point, Wall Street Journal and New York Times, Huffington Post,

13:13

Maria Katris

Atlantic,

13:14

Maria Katris

Next Web,

13:15

Maria Katris

VentureBeat, they've all at some point linked back to the data and the site.

13:18

Maria Katris

And that's what's really gotten Chicago a lot of the attention.

13:21

Maria Katris

And so what happened was, is all of a sudden we started getting these phone calls everywhere from Barcelona and Norway to Austin,

13:27

Maria Katris

Boston,

13:28

Maria Katris

Denver.

13:28

Maria Katris

you know and everyone was saying this is exactly what we've needed in our city you know we want this can you help us and so we thought about it for quite some time we you know we wanted to get the platform to a point where it was in a good place before we actually launched in a different market and the first came about with Denver their chair there called and said we've you know dissected your site we've priced it out with the local agency to build it

13:53

Maria Katris

But it makes no sense to reinvent the wheel. Would you guys want to do this here?

13:56

Maria Katris

We really need this.

13:58

Maria Katris

And we said, sure.

13:59

Maria Katris

And so we picked Denver and L.A. Really,

14:02

Maria Katris

L.A. was the opposite.

14:03

Maria Katris

It's about three X the size of Chicago.

14:05

Maria Katris

Denver's maybe a third the size of Chicago.

14:07

Maria Katris

And so it was a really good test case for us to see how this would scale and how the different markets would compare to Chicago.

14:14

Maria Katris

They're both doing incredibly well.

14:16

Maria Katris

I think the one trait all three markets have in common is that they are as passionate as we are about the city they live in and the companies they're building there.

14:24

Maria Katris

and yet really want to tell the rest of the world their story.

14:28

Maria Katris

And so I think that's the common thread that sort of unites all of the markets.

14:32

Speaker C

Cool.

14:33

Maria Katris

Okay, where do you see the Chicago tech landscape,

14:36

Maria Katris

Chicago tech world,

14:37

Maria Katris

where do you see that headed?

14:38

Maria Katris

Yeah, I think Chicago is in an incredible position right now. I think we're finally at the point where everyone is sort of collectively telling the same story. We have the data to back it up. So, you know, in 2012,

14:51

Maria Katris

we published a report about 197 startups launched. You know, 391 million was raised by Chicago tech companies.

14:57

Maria Katris

We are now at the point where we've had enough serial entrepreneurs who have exited and are now giving back time,

15:03

Maria Katris

giving back money.

15:04

Speaker I

And so and are starting their second,

15:06

Speaker I

third and fourth company.

15:07

Speaker I

And I think that's a really good sign,

15:09

Speaker I

like building this startup community and ecosystem,

15:12

Speaker I

as Brad Feld always likes to say, it's, you know, it's a 20 year plan,

15:15

Maria Katris

Mm

15:15

Speaker I

it's not

15:15

Maria Katris

-hmm.

15:15

Speaker I

going to happen overnight. And I would say Chicago is probably at the 10 year mark,

15:19

Speaker I

I think we're now starting and it'll accelerate from here.

15:22

Speaker I

I think now we've got all the support,

15:24

Speaker I

we've got the incubators, we've got the accelerators, right?

15:27

Speaker I

We've got capital now and

15:29

Speaker I

and are only going to attract more capital.

15:32

Speaker I

And we have the companies and we have the mentors and the support resources.

15:36

Speaker I

And so I think now it's really for us to grow from here and to exponentially grow,

15:41

Speaker I

it's going to be focused on two things, talent and capital.

15:44

Speaker I

It's we need to just make sure that we're retaining a lot of the talent,

15:47

Speaker I

that people aren't leaving,

15:48

Speaker I

that we're bringing them back.

15:50

Maria Katris

Mm

15:50

Speaker I

We're

15:50

Maria Katris

-hmm.

15:50

Speaker I

seeing that a lot actually.

15:51

Speaker I

So we get, excuse me, called and emailed.

15:54

Speaker I

a lot of people who left 10 years ago and because nothing was happening in Chicago and they were in the sector and so they went out west or they went east and now they want to come back because they're like this is where I want to be and this is where I want to live and now there's a place for me to start my business or work for a digital company and so I honestly think you're going to see a lot more of that and over the next 10 years I think you're going to see a lot of people moving back because it's an incredible place to live and

16:15

Maria Katris

Yeah.

16:16

Speaker I

we're really lucky that Rami Emanuel our mayor is so

16:20

Speaker I

absolutely supportive and invested in this sector.

16:24

Speaker I

It's becoming an industry here. You know, Chicago is known for their corporations and which is awesome if you're a startup who is selling to corporates, but the digital

16:32

Speaker I

startup sector has sort of been overshadowed by it where I think now people are really starting to take it seriously we're showing job creation we're showing job growth at a time where other people are shedding jobs and so I think it's it's really everyone is taking it much more seriously than they did before and so everyone is really invested and that's from coming from the corporate that's coming from the investors the mentors the government the civic the non-profits so I think you're only going to see it exponentially grow from here

16:59

John Ostler

So built in Chicago and built in really but built in Chicago now has

17:05

John Ostler

Over 1400 companies,

17:07

John Ostler

right?

17:07

John Ostler

Over 13,000 users.

17:10

John Ostler

And so, you know, what are what are some of the challenges you guys are facing or starting to talk about in terms of continuing that growth path and maintaining that user base?

17:20

Speaker I

Yeah, absolutely.

17:21

Speaker I

I mean, it's a great question and it's something we've put a lot of thought into over the last six months and will continue to do so. I think really the biggest challenge is.

17:30

Speaker I

understanding what our users want and need,

17:33

Speaker I

and then helping them find that.

17:35

Speaker I

So from our perspective,

17:37

Speaker I

like we've been successful if we've helped you connect with a co-founder,

17:41

Speaker I

we've helped you find talent,

17:42

Speaker I

we've helped you promote your company,

17:44

Speaker I

we've helped you raise money,

17:46

Speaker I

we've helped you learn something new that you didn't know before you got to the site.

17:51

Speaker I

And so we're really, really focused on adding value at this point.

17:55

Speaker I

at this point and really trying to talk to our users and ask them what they want more of and what they want less of I think it'll be imperative for us to figure out you know a focus and moving forward you know we're not going to be able to do everything as we as we scale even further and so finding out what are the biggest needs of our members and fulfilling those

18:14

John Ostler

So last year was the first year of the Moxie Awards.

18:17

John Ostler

It was by far, in my opinion,

18:19

John Ostler

and a lot of other people I know,

18:20

John Ostler

the best.

18:21

John Ostler

event in Chicago tech focus so when is the next event when is the next Moxie Awards and and tell us about it

18:30

Speaker I

Yeah, absolutely.

18:30

Speaker I

So save the date, June 20th, Moxie Awards at Park West again.

18:34

Speaker I

We promise there will be a lot more food and we will not close down the bar during the awards ceremony.

18:39

Speaker C

Yes!

18:40

Speaker I

So make

18:41

Speaker C

I'm still hungry.

18:42

Speaker I

sure that makes sure that makes it into the podcast.

18:45

Speaker I

We,

18:46

Speaker I

you know, the Moxie Awards and I appreciate that.

18:48

Speaker I

It was awesome.

18:48

Speaker I

Awesome.

18:48

Speaker I

It was the most incredible event for Chicago and for built in, honestly.

18:52

Speaker I

We had last year, we gave away 21 award categories or 21 awards,

18:57

Speaker I

and we had 70,000 votes submitted by the public for the first annual.

19:03

Speaker I

So we're honestly expecting that to probably double this year. We've taken out a few of the awards that weren't probably as popular and we're replacing them with even better ones.

19:11

Speaker I

So I think it'll continue the excitement and generate a lot of.

19:15

Speaker I

of um traction but the nominations to nominate your company in april 1st

19:20

John Ostler

Yes, right around the corner.

19:21

Speaker I

so get on it because we're going to have incredible press there's going to be incredible uh press there there's going to be incredible opportunities um to really showcase your company

19:30

John Ostler

So now for the most important question on Bites Over Bagels, what is your favorite bagel and how do you like it prepared?

19:40

Speaker I

That's a pretty tough one.

19:41

Speaker C

Yeah.

19:41

Speaker I

I actually like two different variations and they're pretty much tied. So you're not getting one answer.

19:48

Speaker I

It's either cinnamon raisin with cream cheese,

19:51

John Ostler

Oh, wow.

19:52

Speaker C

What kind

19:52

John Ostler

Yeah,

19:53

Speaker C

of cream

19:53

John Ostler

what kind?

19:53

Speaker C

cheese?

19:53

Speaker I

plain,

19:54

Speaker C

Oh.

19:54

Speaker I

all

19:54

John Ostler

That's

19:54

Speaker I

next

19:55

John Ostler

kind of like Hoover.

19:55

Speaker I

night.

19:56

John Ostler

Well, he liked the butter.

19:58

John Ostler

Butter. Okay, keep going.

19:59

John Ostler

That's good.

19:59

Speaker I

And

19:59

John Ostler

That's a good

20:00

Speaker I

or

20:00

John Ostler

start.

20:00

Speaker I

it's whole wheat,

20:01

Speaker I

egg and cheese.

20:03

John Ostler

Oh, very

20:03

Speaker C

Nice.

20:04

John Ostler

nice.

20:04

Speaker C

Nice.

20:04

John Ostler

A real bagel sandwich.

20:05

Speaker I

As long as there is no onion and no garlic, I'm good.

20:08

John Ostler

Oh, wow.

20:09

John Ostler

Wow,

20:10

John Ostler

you don't want onion or garlic.

20:11

John Ostler

That's usually the opposite.

20:12

Speaker I

And I'm Greek.

20:13

Maria Katris

Like,

20:13

Speaker C

Yeah,

20:13

Maria Katris

shock.

20:14

Speaker C

I was going to say that.

20:17

John Ostler

Damn you!

20:21

John Ostler

Well,

20:21

John Ostler

thanks for coming in and talking to us.

20:24

Speaker I

Thanks

20:24

John Ostler

for I'm

20:24

Speaker I

having me.

20:25

John Ostler

very excited about building Chicago. We were just talking before the show about how they're going to have to change their format because Bites Over Bagels week to week has been blowing up the homepage and we're probably working

20:35

Maria Katris

Is what one would

20:36

John Ostler

the

20:36

Maria Katris

say.

20:36

John Ostler

algorithm right now to be famous. So that will change shortly.

20:40

Speaker C

It's John promoting it from nine different...

20:42

John Ostler

different email addresses and

20:44

Speaker C

Yeah,

20:44

John Ostler

logins.

20:45

Speaker C

of course. Yeah, of course.

20:46

John Ostler

My name is fake.

20:49

Speaker C

Moltar.

20:50

John Ostler

Anyway, thanks for coming in and thanks for your time.

20:52

Speaker I

Thanks. Appreciate it, guys.

20:54

John Ostler

Best of luck.

20:55

Speaker C

Thank you.

20:55

John Ostler

Thank you.

20:58

Speaker C

Filling in the gaps today is the band Stephen Paul Smoker. Check them out on stephenpaulsmoker.com or bitesoverbagels.com.

21:05

John Ostler

And that concludes episode six of...

21:09

John Ostler

BYTES OVER!

21:17

John Ostler

Join us next week where Seth Kravitz will be on the show. He's doing technori,

21:24

John Ostler

he's got this boat trust coffee thing,

21:27

John Ostler

a lot of interesting things to talk about. You can also check us out again on the Twitters and the Facebook if you haven't already.

21:32

John Ostler

Please follow us, please like us if you will. And also, this week is going to be our last week we're going to do the promo code for the black car service on

21:40

John Ostler

So, if you're interested in writing in style this week, you're gonna wanna sign up for that right now, right now. You're on the interwebs right now, uber.com and type in that uh the promo code. I'm not gonna tell you, 'cause you have to go to the website. Classy, classy.

21:53

Maria Katris

What is our website?

21:55

Maria Katris

For

21:55

John Ostler

Bikes

21:55

Maria Katris

my own listeners.

21:56

John Ostler

over bagels dot com. Thanks for listening y'all. We'll see you next week.