Behavior & strategy
Audience research, behavioral psychology and experience strategy. Connect your organization’s ambition to the reasons people choose, participate and return.
unicorn
road
Strategy, marketing & digital ecosystems
We connect behavioral insight, marketing and technology. Web, mobile and AI systems that turn attention into participation—and participation into learning.
Built to connect.
A campaign starts a conversation. A connected ecosystem carries it forward. We bring behavioral psychology, strategy and technology together so every interaction helps your organization learn and grow.
How it connects.
From the first impression to everyday use, we build the connections between your audience, your teams and your technology.
01
Start with people.
Understand the motivations, habits and friction behind a decision. Behavioral psychology and audience research shape the strategy, the experience and what success should look like.
02
Give strategy a direction.
Turn organizational goals into a clear brand promise, audience journeys and a plan for participation. Define the cohorts you need to reach and the actions that matter beyond the first click.
03
Connect the experience.
Bring campaigns, websites and mobile apps into one journey. Connect identity, CRM, content and enterprise systems so a person’s relationship with you continues across channels.
04
Put AI to useful work.
Build AI into the moments where it helps: live training, voice-led experiences, knowledge retrieval and guided workflows. Ground the system in your organization’s knowledge and evaluate it against real tasks.
05
Learn. Improve. Repeat.
Connect campaign tracking with product events and cohort behavior. See what drives acquisition, activation and retention, then use experiments and shared reporting to improve the next interaction.
What we make.
Connected platforms
Marketing websites, mobile apps and enterprise integrations built around a shared journey. Connect CRM, identity, content and live data with campaign attribution and product analytics.
AI systems
Live training and role-play, voice models, conversational experiences and knowledge-driven tools. Prototyped with your teams, evaluated on real scenarios and improved through use.
Sports Technology
Live scoring, fan engagement and performance analytics connected across web and mobile. Built for the pace of live sport, with reliable data and experiences that bring players, supporters and organizers closer together.
The whole
ecosystem.
Marketing brings people in. A connected digital ecosystem gives that relationship somewhere to go.
We connect your organization’s strategy to the experiences people use, the systems your teams run and the evidence that makes both better. Explore how the pieces work together.
People & strategy
Start with what moves people.
An organization’s goals become more useful when they connect to human motivations. We bring behavioral psychology and audience research into the strategy, defining the cohorts to reach, the barriers to remove and the actions that matter.
A shared direction for your brand, campaigns and product experience.
Selected work / 01–05
Ideas, out
in the world.
Brands, platforms and communities.
Different parts of a more connected world.
01 / The International SeriesLive sport · Web & mobile
Golf, globally connected.
Web
Tablet
Mobile
Tournament coverage, live scoring and fan experiences brought together across web and mobile. One connected platform for following the game, wherever it goes.
Delivered
Explore the project Live scores, rankings and tournament coverage
02 / NODA AIAutonomy · 3D & web
Complex systems. Clear intent.
- Web
We built NODA AI’s website and 3D visual language, using animated terrain, connected systems and motion to explain mission command for autonomous forces.
Delivered
Explore the project Website and bespoke 3D animation
03 / Slingshot AerospaceBrand animation · 3D & motion
Space, made visible.
- Web
We created a 3D brand film for Slingshot Aerospace, bringing telescopes, satellites and orbital motion into one visual story. We also animated the Slingshot identity.
Delivered
Explore the project 3D brand film and animated identity
04 / Rick ShielsCreator platform · Brand & web
A world of golf, in one place.
- Web
- Tablet
- Mobile
We helped bring Rick Shiels’ digital world together through website design, development and brand work. A home for the content, community and products around his game.
Delivered
Explore the project Website, brand design and digital experience
05 / STIGMACommunity platform · Web app
A little connection. A lot of possibility.
- Web
- Mobile
We built STIGMA’s membership and video-submission platform, helping people share their stories and connect through lived experience.
Delivered
Explore the project Membership platform and video submissions
There’s more where that came from.All our work
Work with intent.
A focused selection of outcomes we helped make possible.
NODA AI
Awarded $100M autonomous mission-command contract
08/17/26↗
Slingshot Aerospace
Awarded $27M Space Force AI training contract
01/15/26↗
Slingshot Aerospace
Slingshot Aerospace wins $13.3M NOAA Contract
11/24/25↗
Archive
CEO Emily Gittins joins Inc. Female Founders 500
03/27/25↗
Archive
Raises $30M Series B
02/04/25↗
Rick Shiels
Wins gold for Best Golf Podcast, Sports Podcast Awards
01/30/25↗
Rick Shiels
Named official LIV Golf ambassador
01/25/25↗
Madrona
Raises $770M to back visionary founders
01/23/25↗
NODA AI
Awarded $100M autonomous mission-command contract
08/17/26↗
Slingshot Aerospace
Awarded $27M Space Force AI training contract
01/15/26↗
Slingshot Aerospace
Slingshot Aerospace wins $13.3M NOAA Contract
11/24/25↗
Archive
CEO Emily Gittins joins Inc. Female Founders 500
03/27/25↗
Archive
Raises $30M Series B
02/04/25↗
Rick Shiels
Wins gold for Best Golf Podcast, Sports Podcast Awards
01/30/25↗
Rick Shiels
Named official LIV Golf ambassador
01/25/25↗
Madrona
Raises $770M to back visionary founders
01/23/25↗
Recognition, earned.
A selection of acknowledgements for work that made an impact.
Webby Award Nominee
2023
Excellence in web development
Awwwards
2024
Honorable mention
FWA Site of the Day
2023
Featured design work
In their words.
A few reflections from the teams we work with.
•••
"I was very impressed by the speed with which they built the website and their knowledge of how to make sure the site worked well on mobile as well as desktop."
Erika Shaffer
Dir of Strategic Communications
Madrona Venture Group
#intelligentapplications